[CASE STUDY] Law Office of Gary W. Norris

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Company Background

Gary W. Norris is an award winning law firm located in Camarillo, CA, a city in the greater Los Angeles area with a population of just over 66,000. Even in a smaller town like Camarillo, the law firm industry is one of the most competitive there is. Facing an abundance of competing local attorneys, when the Law Office of Gary W. Norris started with us, they were not located on the first page of Google for any search terms except for their firm name.

Prior to signing up for local search optimization, if potential clients searched for “Divorce Lawyer in Camarillo”, their firm’s website would pop up 11th. If searchers typed in “Custody Lawyer in Camarillo”, the firm was ranked past position 50. Considering that Google search results past position 20 receive an average of .25% of online click-through traffic or less, the partners at the Law Office of Gary W. Norris knew their online presence needed to be enhanced, and fast.

The Solution

When we asked the Law Office of Gary W. Norris what their goal was when signing up with us, they replied, “to increase Google page rankings and for our business information to be consistent on all directories.” They decided that our business listings management offering would be most suitable for their firm’s needs and hoped it would provide them with more online visibility.

The Results

“[Local Search Optimization] didn’t over promise. What you did promise, you delivered. Thank you.”

After less than a four month period as our client, the Law Office of Gary W. Norris saw a substantial rise in search engine rankings for a variety of their desired key terms. For the previously mentioned searches, “Divorce Lawyer in Camarillo” and “Custody Lawyer in Camarillo”, their Google rankings jumped from 11th to 3rd and 50th+ to 1st, respectively. Their firm’s website also advanced to the first page for other key terms, ranking in top 10 positions for “Family Lawyer in Camarillo”, “Alimony Lawyer in Camarillo”, “Attorney in Camarillo”, and even “Lawyer in Camarillo”. With over 90% of searchers only scrolling through the first page of a Google search, the improvements truly cultivated the firm’s online prominence and provided them with the visibility they hoped for.

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